We currently offer subscribers the ability to consume content via our vast distribution network ranging from TVs, digital video players, television set-top boxes, connected devices and across both feature and smart phones. We have agreements in place with various telecommunications operators as well as cable and satellite providers to distribute the Eros Now service. In some instances the partner may bill the subscriber directly for the Eros Now service or otherwise promote offers on services or products with Eros Now as a bundled proposition. We continue to strategically align our relationships with existing partners and distribution channels to further grow and monetize our platform and service
A subscriber is defined as a customer who consented access to the Eros Now service via our vast distribution network and service. The customer would have made a valid payment to subscribe to a service that includes Eros Now either bundled or on a standalone basis. Subscriptions are assigned according to the geographic location and point of access used at sign-up. Eros Now offers free-trial memberships to certain new and re-joining subscribers. Total paid subscribers may include those who are on a paid, free-trial or via minimum guarantee as long as a method of payment has been provided.
We offer multiple tiers to access the Eros Now service. In a few select markets consumers have the ability to register for free. A “registered” user in markets such as India, gets access to a very limited amount of content such as trailers, music videos, select shorts and a few library movie titles for free. At sign-up an email address or phone number is collected and we aim to convert these users to paid subscribers over time.
Our business model is subscription based with a focus on scale and high value subscribers. We offer three types of streaming membership plans. Our “basic” plan in India includes access to standard definition quality streaming without functionality. Our “plus” plan in India allows unlimited access and functionality to streaming including access to high definition quality streaming and features such as offline download, watch lists and playlists. Our international “premium” plan includes access to high definition and a full feature set. As of December 31, 2017, our consumer pricing in India is a “basic” plan Rs50 and “plus” plan Rs.100. We take a local approach to international markets with pricing varying across countries. i.e. USA $7.99 USD per month, UK £4.99 GBP, UAE DHMS 20, Malaysia MYR10 etc.