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Valuable and extensive content library of over 2000 film titles built up over three decades and including 'blockbusters' from across the years, renders the Group a distinct competitive advantage. Our film library includes Hindi, Tamil and other regional language content, with diversified, balanced product mix of both co-productions and acquisitions.
A large library provides us stable, recurring cash flows and de-risks the business model.
The group follows bundling model for content exploitation that reflects portfolio strategy which allows licensing old catalogue films with new and licensing blockbusters with less successful films. It also gives us the ability to exploit old content on new emerging platforms.
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