The Group is focused in pioneering efforts towards the evolution of new distribution platforms in this era of convergence. We continue to grow our New Media business through alliances and distribution deals with leading players around the world such as Amazon, Wal-Mart, Intel, Comcast, Movie link, Home Choice, Cablevision, Google, Apple iTunes, Sky Broadband, Netflix, Mauritius Telecom, Airtel, BSNL 3G and many others.

The Group launched its own advertising supported channel at http://ondemand.erosentertainment.com and has brands such as Airtel, Comcast, Make My Trip, HP, ICICI, T-mobile advertising on the platform.

Extending our global leadership positioning to new media distribution, our objective is to build on our early mover advantage and become the largest player in the New Media space in India and internationally. With the Indian market rapidly waking up to mobile, 3G Services, broadband wireless access (BWA), IPTV and other digital opportunities driven by television, digitalization of cable homes and telecommunications boom, the Group sees a major growth potential in this segment.

Digital new media is a growing area of focus for us. Apart from digital music, which is mainly monetized through mobile platforms and also DTH on television, other new media revenue streams are airborne rights, IPTV services and exploitation on the internet amongst others.

While internationally the Group has successfully monetized its library on video on demand, subscription video on demand and IPTV services such as Comcast Cable Communications LLC, Cablevision, Rogers Cable Broadcasting Limited and others as well as monetizing content through its partner channel on Google Inc.'s YouTube, these revenue streams are only beginning to evolve in India.

We believe that we will soon also be able to monetize the Eros India Library through such avenues in India. With Indian telecom operators rolling out 3G Services, Mobile TV services, followed by roll out of Wimax & 4G which will provide the boost in speed to these services and all existing features such as video conferencing, video on demand services, web browsing, 3D gaming, streaming music and full motion video as well as voice based services. We have also licensed content to Aksh Optifibre Limited for IPTV rights in Mumbai and Delhi.

We also license our films to airlines such as Air India, Jet Airways, British Airways, Delta, Emirates and Kingfisher to be a part of their in-flight entertainment.